Creative Lead

Job Title: Creative Lead

Job Summary:

We are looking for a highly creative Creative Lead to head the Creative & Content team at OLY. This is a hands-on leadership role: you will set the creative direction, produce standout content yourself, grow our social media, and lead a team of designers, content creators and video editors. You will work closely with the Sales team to turn creative work into leads and orders. The ideal candidate combines strong creative vision, expert content and video skills, a deep understanding of social media algorithms, and the ability to motivate and manage people.

Key Responsibilities:

• Creative Direction: Set the visual and creative standard for everything OLY produces. Create concepts, reference designs and templates that guide the team.

• Content Creation: Plan and produce high-impact content (design, photography, short-form video, copy) for OLY and its clients.

• Video Production & Editing: Shoot, edit and direct short-form video (Reels, TikTok, Shorts) with strong hooks, pacing, transitions, captions and sound.

• Social Media Management: Own OLY's channels (TikTok, Instagram, Facebook, Telegram): strategy, content calendar, scheduling, community management and monthly reporting.

• Algorithm & Growth: Use platform algorithms, trends, posting times, formats and analytics to grow reach, engagement and followers. Test, measure and adjust.

• Team Leadership: Manage, motivate and develop the Creative & Content team. Assign weekly work, set priorities, review output and give clear feedback.

• Sales Collaboration: Partner with the Sales team to plan and run campaigns that generate leads and orders. Hold a weekly Creative–Sales sync so every brief is complete before work starts.

• Brand Consistency: Protect the OLY brand across all client-facing and marketing material.

• Quality & Delivery: Ensure design jobs are delivered on time and to standard, with minimal revision rounds. Track team work in ERPNext and Daily Work Reports.

Required Qualifications:

• Experience: 3+ years in content creation, social media management or digital marketing, including at least 2 years leading a creative or content team.

• Creativity: Exceptional creative thinking with a strong portfolio of original campaigns, content and designs.

• Video Skills: Expert in short-form video shooting and editing (CapCut, Premiere Pro or similar).

• Design Skills: Proficient in Adobe Creative Suite (Photoshop, Illustrator) and/or Canva.

• Social Media Expertise: Proven track record growing accounts on TikTok, Instagram and Facebook, with solid knowledge of how each platform's algorithm works.

• Analytics: Comfortable using Meta Business Suite, TikTok Analytics and similar tools to measure and improve performance.

• Leadership: Able to lead, motivate and hold a team accountable, and give honest, constructive feedback.

• Communication: Excellent copywriting and communication skills in Amharic and English.

Preferred Qualifications:

• Industry Experience: Background in printing, packaging, branding or a creative agency.

• AI Tools: Experience using AI tools for content, video and design production.

• Paid Ads: Experience running Meta or TikTok ad campaigns.

How You Will Be Measured:

• Follower, reach and engagement growth across OLY's social channels

• Consistent weekly content publishing

• Leads and orders generated from creative and content work

• 80%+ of design jobs delivered within agreed turnaround, averaging 2 or fewer revision rounds

• Team output, discipline and morale

Benefits of Joining OLY:

• Leadership Role: Lead and shape the creative direction of a growing company.

• Creative Freedom: Bring your own ideas and build the OLY brand from the ground up.

• Career Growth: Opportunities for professional development and advancement.

• Competitive Compensation: Attractive salary with performance-based incentives.

About OLY:

OLY is a printing, design and packaging company based in Addis Ababa, delivering high-quality print, branding and packaging solutions for businesses of all sizes.