Marketing and Social Media Management Officer

Marketing and Social Media Management Officer
Employment Type: Permanent
Duty Station: Addis Ababa, Ethiopia
Salary: Negotiable
Benefits: Attractive and competitive benefits package

About HORA SACCO

HORA Saving and Credit Cooperative Society Ltd. is a professionally established financial cooperative founded by experienced banking professionals with a vision of providing efficient, reliable, and member-focused financial services.

HORA SACCO is committed to strengthening its financial operations, expanding its membership, improving service quality, embracing technology, and building a sustainable and member-oriented institution. To support its growth and digital transformation, HORA SACCO invites qualified, creative, and motivated candidates to apply for the position of Marketing and Social Media Management Officer.

Position Summary

The Marketing and Social Media Management Officer will be responsible for promoting HORA SACCO's products and services, managing its social media platforms, developing engaging digital content, and strengthening the Society's brand visibility and customer engagement.

The successful candidate is expected to have practical skills in social media management, graphic design, video editing, digital marketing, and content creation. The candidate should be creative, proactive, results-oriented, and capable of developing effective marketing campaigns to attract new members, retain existing members, and support the Society's business growth.

Key Duties and Responsibilities

• Develop and implement marketing and digital communication strategies to promote HORA SACCO's products and services.
• Manage the Society's social media accounts, including Facebook, Telegram, Instagram, TikTok, LinkedIn, and other relevant platforms.
• Create engaging marketing content, including posters, banners, promotional graphics, videos, and short-form digital content.
• Design professional marketing materials using appropriate graphic design tools.
• Edit promotional videos, reels, and other multimedia content for social media and digital campaigns.
• Develop and publish regular social media posts and respond professionally to comments, messages, and inquiries.
• Promote savings, credit, membership, and other financial products and services.
• Monitor social media performance, prepare periodic reports, and recommend improvements based on engagement and campaign results.
• Support customer acquisition, member engagement, brand development, and promotional activities.
• Ensure consistent branding, accurate information, and professional communication across all marketing channels.
• Perform other relevant duties assigned by the management.

Employment Terms

• Employment: Permanent
• Salary: Negotiable based on qualifications and experience
• Benefits: Attractive and competitive benefits package
• Duty Station: Addis Ababa, Ethiopia

Required Qualifications and Experience

Educational Qualification

Applicants must possess one of the following qualifications:

• Bachelor's Degree (BA/BSc) in Marketing, Management, Accounting, Digital Marketing, Business Information Systems, Computer Science, or other related fields; or
• Diploma in Marketing, Management, Accounting, Digital Marketing, Business Information Systems, Computer Science, or other related fields.

Work Experience

• Minimum 1 years of relevant work experience for Bachelor's Degree holders.
• Minimum 2 year of relevant work experience for Diploma holders.
• Practical experience in digital marketing, social media management, graphic design, video editing, or related activities is highly desirable.

Required Skills and Competencies

The ideal candidate should demonstrate the following skills and competencies:

• Social Media Management: Ability to manage social media platforms, plan content calendars, publish posts, and increase audience engagement.
• Graphic Design: Proficiency in graphic design tools such as Canva, Adobe Photoshop, Illustrator, or equivalent applications.
• Video Editing: Ability to create and edit promotional videos, reels, short videos, and other digital marketing materials.
• Digital Marketing: Understanding of online marketing strategies, digital campaigns, audience targeting, and brand promotion.
• Content Creation: Strong writing and creative skills for developing attractive promotional messages and marketing content.
• Communication Skills: Good written and verbal communication skills.
• Creativity and Innovation: Ability to generate new ideas and develop compelling visual and written content.
• Analytical Skills: Ability to monitor social media analytics, measure campaign performance, and prepare reports.
• Computer Skills: Good command of relevant computer applications and digital tools.
• Professionalism: Strong sense of responsibility, teamwork, time management, and commitment to achieving results.