Senior Business Development Manager — Power & Electrical Solutions

Senior Business Development Manager — Power & Electrical Solutions

ASA Solutions PLC · Addis Ababa, Ethiopia · Full-time · Travel required

ASA Solutions designs, supplies, and installs the power infrastructure behind Ethiopian banks, data centers, and telecom facilities. We are a partner of Schneider Electric, Huawei, Eaton, and Siemens, and we deliver everything from bank-wide UPS rollouts to prefabricated data center builds.

We are looking for an experienced business development professional to grow our power and electrical solutions business, someone who builds lasting relationships with decision-makers, understands their needs before a tender is published, and wins work at a margin we can deliver.

This is a senior business development role, not an order-taking one. Responding to published tenders is only part of the job. We want someone who already knows the facility manager, has walked the site, and has helped shape the requirement before it reaches the procurement board.

Before you apply

This role rewards results. The package combines a base salary per month with 2-5% commission on business won and collected, plus KPI-based bonuses. The base provides stability; commission is where strong performers earn well. Candidates who prefer a fixed salary with little performance linked pay may find other roles a better fit.

You will represent ASA to bank executives, data center managers, and consultants. Professional business attire and presentation are expected at all times.

Client engagement is planned and purposeful, not cold calling. You will meet your clients regularly to maintain the relationship, understand upcoming requirements, and identify where we can add value. This includes travel outside Addis Ababa and client hospitality — lunches, dinners, and events — funded by the company.

You will have full support. Our engineers design and price each solution, our service team installs and maintains it, and our procurement, logistics, and finance teams manage the back office. You lead the client relationship and the commercial process; they ensure we deliver what you commit to.

Reporting line

You will report to the Sales Manager and be measured against agreed KPIs: pipeline, revenue won, margin, collections, and client satisfaction. You will work closely with our electrical engineers and the Service Manager. You own the client relationship; they own engineering and delivery.

Key responsibilities

• Pipeline development — identify banks, data centers, telecom operators, industrial facilities, and commercial and government buildings that need power infrastructure, and engage them before requirements are published.
• Account management — maintain regular contact with key clients, understand their plans and stakeholders, and convert single projects into maintenance contracts (AMC/SLA), battery replacements, upgrades, and further sites.
• Securing projects — track public and private tenders, coordinate the technical offer with engineering, lead the commercial offer — pricing strategy, terms, and negotiation — and close through to contract and purchase order.
• Representing ASA — present our solutions to executives and technical teams, host clients, and represent the company at industry events and manufacturer launches.
• Client satisfaction — stay involved after contract award — through delivery, installation, handover, and payment — so that clients return and refer us. A sale is complete only when payment is received.
• Market intelligence — keep up to date with developments in power, solar and energy storage, and data center infrastructure; maintain strong knowledge of our solutions and partner product lines; and report on competitor pricing, upcoming projects, and new opportunities.

Requirements

• At least 5 years of B2B sales or business development experience, much of it in electrical, power, or data center / ICT solutions. This is a senior position.
• Established relationships with decision-makers in banking, data centers, telecom, industry, or large commercial facilities.
• A verifiable track record of closed deals, including approximate values and clients. References will be checked.
• Motivated by commission and KPI-based pay.
• Strong professional presence, with the confidence to engage senior decision-makers and host clients.
• Working knowledge of UPS systems, LV switchgear and panels, generators and ATS, solar and hybrid inverters, or batteries — sufficient to lead an informed first discussion with a client.
• Experience with tender processes, including tender documents, bid security, technical and financial envelopes, and clarifications.
• Fluent Amharic and strong spoken and written English.
• A valid driver's license and willingness to travel.

Preferred qualifications

BSc in Electrical or Electromechanical Engineering or a related field · experience selling Schneider Electric, Huawei, Eaton, Siemens, or similar brands · knowledge of Ethiopian public procurement regulations · Excel-based pricing and margin models · CRM experience.

If you meet most, but not all, of these requirements, we still encourage you to apply.

What we offer

• Base salary per month.
• 2-5% commission on business won and collected, plus KPI-based performance bonuses.
• Transport and sales activity expenses covered, including client visits, hospitality, and events.
• Health insurance.
• Product and sales training, locally and abroad, including manufacturer programs with Schneider Electric, Huawei, Eaton, and Siemens.
• A portfolio of high-value accounts: national banking infrastructure, data centers, and large industrial sites.
• A clear path to leadership as your portfolio grows.

Fuel
Medical Allowance
Transport Allowance
Training Opportunities